As t. he evolving media landscape continues to threaten the future of linear TV advertising. Get in touch with us. GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. It should be noted that numbers from Sky Sport do not include streaming services or people-watching in public spaces, so the English Premier League viewership figures might be even higher. This was largely due to the ICCs decision to make the tournament the most widely available in its history. According to a. , eSports saw around 458.8 million viewers worldwide. As a result, in 2020, almost 5 (4.8) million people tuned in to watch the annual Virtual Grand National horse race. How the World's Biggest Sports Properties Engaged Fans in 2020 . 25 broadcast partners across 200 countries aired over 20,000 hours of live games, highlights and reruns over seven weeks between May 30 and July 14. 1. Accept Read More, Sports has become an essential part of our daily lives and. One of the reasons sports has become such a lucrative business in recent decades has been its massive popularity, stemming from its many fans. 27% of sports fans are more likely to purchase a cable TV package or streaming subscription if they cannot watch games in person, while another 16% would consider doing so. With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. Data shows American fans of boxing are the most likely to watch sports online (35%), followed by basketball fans (33%), wrestling fans (32%) and tennis fans (32%). Statistics on sports viewership show that sports fans catch up on their favorite sports through streaming services, which are the main alternative to cable television. Fields marked with an asterisk (*) are required. On the other hand, 16% said they watch live sports on TV at least once a month, and a further 26% stated that they tune in to sports events at least once a week, results from a Statista survey reveal. The UK where 24% of respondents watch sports online as opposed to 55% who follow sports on TV. 2023 Asona - WordPress Theme by APALODI. The event, in total, had 55 million viewers with an average of over 8.4 million who watched all three days, providing the best, Last years ICC Cricket World Cup was not only the most-watched cricket world cup in history, but it was also the. "Number of Viewers of Sports Video in The United States in 2021, by League (in Millions). The most-watched TV show in the United States in the 2019-2020 season was NFL Sunday Night Football on NBC and, during the same year, the NBA finals were watched by an average of 7.5 million. 2015 ICC Cricket World Cup (2.2 billion) 10. The study suggests that by 2021, esports will have more viewers than every professional sports league except the NFL. Spectator sports have become incredibly lucrative as sports has become popularized in modern times, and some of the worlds wealthiest sports leagues including the Premier League, NFL, and the NBA can generate hundreds of millions in revenue each year. (October 16, 2017). The global media sports rights market will continue to grow as it did before COVID-19, eclipsing $60bn by 2024, although some of the deals being struck may end up being with different broadcasters. As sports leagues combat dwindling viewership numbers, many broadcasters find themselves in difficult situations. [RANDOM ORDER], Trend when sports asked in rotation with other sports. is here! The price of enjoying a live game has often been cited as one of the primary reasons why some fans choose not to go. Golf Digest show that Woods is clearly a big driver of interest. 2012, 2016 Summer Olympics (3.6 billion viewers) 2. Register in seconds and access exclusive features. The viewership data complements data in Nielsen's Return of Sports Study, which found that sports fans expressed less intended TV viewership ranging from 2%-10% between May and August. Please do not hesitate to contact me. A record-high 69% of Americans now say gambling is morally acceptable -- further evidence that the shift toward more liberal views on social issues continues. Pages: 25 Learn more. The 31-game schedule of the 2019 season delivered an average audience of 246,000 viewers on ESPN and ESPN 2, up from 241,000 in the prior-year period. There are 200 million sports fans in America so US sports viewership statistics are pretty high. So, lets take a look at some relevant stats and facts so we can get a sense of what, 1. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. 41% of fans streamed sports through Youtube TV, 13% used Hulu, 23% used ESPN, and another 23% used other streaming services. But do you know which events have the most viewers? Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. YouGov data doesn't, however, indicate an imminent demise of live TV viewership. The 2020 NFL Draft the annual three-day event where NFL teams recruit players from college leagues drew in a record 15.6 million viewers on its first day of broadcast. Analyze and improve the experiences across your employee life cycle, so your people and organization can thrive. A look at the botched European Super League, which encapsulates many of the frustrations that modern sports fans have regarding the inflated prices that come with following a sports team. that people love to watch competitive sports. In 2019, MLB had an average of 28.5 million prime time viewers. Roundhill Investments This could scare off potential brands from securing contracts with networks, who may go elsewhere to satisfy their own financial gain. According to a recent analysis conducted by Nielsen, three primary drivers of declined viewership across sporting events since play resumed are interconnected and worth monitoring entering 2021. 19% of sports fans are spending more time watching TV shows while 17% are watching less TV altogether. On that note, the number of eSports enthusiasts, i.e. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report. Comparatively, between Jan. 6 and Jan. 23, viewers 25-54 in BBO homes accounted for approximately 10% of the non-sports programming on the three networks that carried the divisional and conference championship playoffs. As soon as this statistic is updated, you will immediately be notified via e-mail. 2.7 million, on the other hand, watched the first game of the resumed season, broadcast on 17th June 2020. For more insights on key trends impacting sports viewership, download a free report sample. More detailed statistics on sports viewership show ratings for the NBA and NFL Finals going down 51% and 61%, respectively. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. 2022 Sports Viewership Statistics: How Many People Watch Sports? The Premier League is particularly popular in Asia, where it is the most widely distributed sports program. Fox Sports finished 2021 with the most total viewership minutes among sports networks with 250 billion, up from 238 billion a year ago. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. The 2020 NFL Draft drew a record 15.6 million viewers on the first day, 2. According to Statista, 20% of British fans spend less than one hour a week watching football matches live on TV. The sports media rights market will grow to almost $60 billion by the end of 2024. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research expert covering TV and video media, Profit from additional features with an Employee Account. In fact, the 1966 FIFA World Cup Final is still the most-watched sporting event in UK TV history. Discover a valuable tool for business owners, policymakers and investors to reliably assess companies' potential for growth. New research from the National Collegiate Athletic Association and Gallup finds lasting benefits to student-athletes from sports participation. Your email address will not be published. The GlobalData platform is our go-to tool for intelligence services. . "Number of viewers of sports video in the United States in 2021, by league (in millions)." While football is the most popular sport across generations, Gen Zers are more likely than any other age group to watch basketball. CNBC 39% of fans are watching sports content via streaming services, with YouTube TV leading the way (16%). However, younger generations are actually less likely to want to attend a live game, with many opting to follow from home instead. Some of the leading companies making their mark within sports broadcasting are Amazon, BT, and DAZN. One avenue of achieving this is increasing popularity in foreign markets. . The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. meanwhile point to a shift to eSports, which is hardly surprising given the current global climate. For those wanting an in-depth analysis of how the sports broadcasters make their money, and the likely future of the industry. Artificial Intelligence: Leading technology companies, Cybersecurity: Leading technology companies, Electric Vehicles: Leading technology companies, Transportation, Infrastructure and Logistics. Those figures in the US will no doubt increase as consumers are provided with more options to stream content without a traditional cable subscription. 73% of sports fans in the UK want to watch sports on OTT platforms. In fact, in every market, watching sports on TV is more popular than streaming, including: In 2019, Amazon bought exclusive broadcasting rights for 20 EPL matches, showing the Boxing Day fixtures on an online streaming channel for the first time in history. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this. Ensure that you have the right strategy, culture, people, structure and processes in place to achieve your goals. Americans' average rating of 25 U.S. industries and sectors is down from a year ago, but the rank order is similar. Can be shared by unlimited users within one corporate location e.g. The data presented on this site does not reflect the official opinion, policy or position of Fluent, Inc. Discusses how the landscape of viewing sports has changed forever with the technology boom, allowing viewers to watch live sports from almost anywhere. A paid subscription is required for full access. Corporate solution including all features. and the largest percentage of those people are middle-aged, upper-income white men. The graph presents a forecast of the number of sport video viewers in the United States in 2021, sorted by league. Sports docs tend to be viewed on an occasional basis, but there is a subset of viewers who watch frequently. Sports has become an essential part of our daily lives and sports viewership statistics prove that sporting events are consistently among the most viewed TV broadcasts of all time. Frequency of watching live sporting events in. The sports media rights market will grow to almost $60 billion by the end of 2024. Cowboys games are frequently featured in the most-watched NFL games stats. Gen Xers report the least impact (52%), followed by baby boomers (50%) and millennials (47%). That, coupled with the retirement of popular quarterback Peyton Manning were to blame for the declining, Cowboys games are frequently featured in the most-watched NFL games stats. 18 to 24-year-olds are more than twice as likely to stream sports than those aged 55 and over. The key industry trends impacting sports viewership are financial growth, media rights, shifting audience demographics, watching from home vs game attendance, and ticket prices. Are you interested in testing our corporate solutions? Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A Full trend for top-ranking sports For each of the following,. The ideal entry-level account for individual users. The sports viewership thematic intelligence report provides a briefing on the theme with a detailed analysis of market opportunity, and factors driving its development and adoption. Sports are back on the schedule, traditional broadcasters are including more coverage of events, including eSports, and betting is becoming integrated with the viewing experience. According to a 2019 Global eSports Market Report, eSports saw around 458.8 million viewers worldwide. Currency Conversion is for Indicative purpose only. US women's soccer viewership broke records by as much as 300% in 2020. Super Bowl XLIX in 2015 between New England Patriots and Seattle Seahawks was the most-watched game in history with 114.4 million viewers tuning in. The NFL generates $4.52 billion from broadcasting rights, more than any other league in the industry. Published: March 21, 2022 The countrys streaming service Hotstar reported that 25.3 million viewers had watched the live stream of India vs New Zealand in the semifinals. We also use your market data in our Strategic Business Process to support our business decisions. 2010, 2014 FIFA World Cup (3.2 billion) 7. DAZN, on the other hand, recently bought the exclusive broadcasting rights for the Brazilian Blast Premier League (engaging in Counter-Strike) as well as rights to show EPL matches in Canada, Spain and Japan. In addition to a large amount of soccer data and cricket data, we also have a lot of really great data relating to basketball in particular -- such as the data associated with the annual March Madness competition ( Link #1, Link #2 ). All orders are processed in US Dollars only. The Premier League has mastered this and is wildly popular in Asia and Africa. So, lets take a look at some relevant stats and facts so we can get a sense of what sports viewership worldwide looks like. Formula One's UK viewership for live racing and highlights surpassed 13.63 million during the first three races of the 2020 season, owing primarily to a 25 per cent year-on-year increase in viewers for the Austrian Grand Prix on 5th July. China, where more than half of sports viewers consume sports online (54%) compared to the 66% who watch sports live on television. Learn how to improve your students development and engagement so they can thrive in and out of the classroom. The future, however, looks brighter. The 2019 ICC Cricket World Cup was the most viewed sporting event of the year, 3. NFL Ratings Page Catch up on all of last season's NFL ratings, from Week 1 through the Rams' Super Bowl win. Our data shows online sports viewership in Indonesia and Taiwan, for example, is not far behind China. Your email address will not be published. The report also presents key technology and industry trends impacting the theme. A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business. The National Collegiate Athletic Association (NCAA) made 827 million dollars in revenue in the year 2020 from television broadcast payments and licensing rights. It identifies the key trends currently dominating sports viewership, broken down into industry and technological trends. 1. all employees of a single company, reportstore@globaldata.comTel +44 (0) 20 7947 2960. Required fields are marked *. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report. However, viewership on half of the local Regional Sports Networks is up. The FIFA World Cup is one of the most popular sports events in the world, especially in the UK. 1998 FIFA World Cup (3.4 billion) 6. Teams within these organizations have a variety of ways of generating revenue, through the sale of tickets to match-going fans, sponsorship and media rights deals, and online content/esports as examples. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. A record for an ICC event. List aggregation and channel comparison . Sky Sports English Premier League viewership was up 21% in 2019, 5. eSports saw around 458.8 million viewers worldwide in 2019, 6. Sports viewership industry analysis also covers: Timeline Sports Viewership Industry Analysis For more sports viewership market forecast insights, download a free report sample For decades, viewers have been the ones inadvertently driving up investments in sports, with brands and companies realizing that there was money to be made on something as widespread and popular as sports. all employees of a single company, reportstore@globaldata.comTel +44 (0) 20 7947 2960. whether sports fans would cancel their existing cable TV subscription in the event that the 2020 2021 football season is canceled. With all major US sporting events in 2020 postponed and/or canceled due to the COVID-19 pandemic, the NFL took the risk of doing the entire event via video conferencing and it paid off big time. That said the EURO final was the most-watched sporting event in 2021. Many experts believe that the dip in viewership is largely due to several big stars not playing because of injuries. 47% of those who would watch sports exclusively on streaming services are willing to pay up to 10/month, and 38% would pay up to 25/ month for a dedicated service. GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. The annual NFL SuperBowl game is not only the single largest sporting event in America but it is also one of the most-watched sporting events in the world, according to sports viewership statistics. For the purpose of this survey, the "none of these" option includes alternatives like watching a game in person or at a sports bar. US Sports Viewership Facts and Stats 9. Studies by North American intelligence company Morning Consult have shown that approximately 53% of Gen Zers identified as sports fans, as opposed to 69% of millennials, and 63% of all adults. Globally, 65% of adults follow sports on TV and only 39% stream sports. No, but representative of the overall Fluent Audience. Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. At no point will consumers personal information will ever be disclosed. If the football season is canceled, 21% of male sports fans plan to cancel their cable TV packages, compared to 17% of female sports fans. In fact, the league experienced a, in 2017 amid the Colin Kaepernick controversy. The event, in total, had 55 million viewers with an average of over 8.4 million who watched all three days, providing the best sports TV ratings of 2020. Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph]. Key trends currently dominating sports viewership broken down into industry and technological trends. The accessibility with which many can access different events now is a stark contrast to before the turn of the century, where some games just werent televised. Sportspromedia Currently, the league is benefiting from younger stars like Baltimore Ravens quarterback Lamar Jackson and the popularity of the Dallas Cowboys. That, coupled with the retirement of popular quarterback Peyton Manning were to blame for the declining football viewership statistics. Report Code: GDSPO-TR-S016. 2020 apsporteditors.org All rights reserved. Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular, The League of Legends World Championship in 2019 had a. and enthusiasts can be found in the Asia-Pacific region. Learn more about how Statista can support your business. A recent study revealed that 70 million people will watch a single esports final, which is higher than the viewership for U.S. professional baseball, soccer, and hockey finals. Explore the official statistics for measuring what matters most at work and in life, including: ESG: Environmental, Social and Governance, Gallup https://news.gallup.com/poll/4735/Sports.aspx, Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A, Computer, Restaurant Sectors Still Top-Rated U.S. Industries, Acceptance of Gambling Reaches New Heights, Fewer Americans Plan to Watch Olympics Than in Past, Lasting Benefits of College Sports for Student Athletes. All that remains is for these trends to boost viewing numbers. The continuing development of virtual reality tech has seen sports teams utilize it to capture the attention of fans. ", Activate, Number of viewers of sports video in the United States in 2021, by league (in millions) Statista, https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/ (last visited January 18, 2023), Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph], Activate, October 16, 2017. The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the. As esports viewership grew, so did the number of . Nielsen ratings for the 2018-19 broadcast networks CBS, ABC, NBC, and Fox averaged 28.5 million prime-time viewers, down 20% from 2014-15. The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. The Cricket World Cup2.6 billion viewers. The global cumulative average audience of the Mens CWC 2019 live coverage stood at 1.6 billion viewers, while the event was watched for a longer amount than ever before, amassing 13.7 billion global viewing hours. The major league soccer (MLS) has seen a 27% surge in interest since 2012, according to Nielsen Sports. Many predicted that the market would suffer drastically given the negative financial effects of COVID-19, and while this may be true in some respects, the NFLs recent TV deal went against what many thought would happen. The sports media rights market will grow to almost $60 billion by the end of 2024. suggest that this trend matches the growing popularity of soccer in the US both in terms of participation and interest. 3. The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. 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Know which events have the right strategy, culture, people, structure and processes in place achieve... At a CAGR of more than 30 % between 2020 and 2024 potential... Sports programming sports viewership data analyses with our professional research service, and how they typically access their favorite sports programming Zers... Download a free report sample, sorted by league ( in millions.... All adult men league has mastered this and is wildly popular in Asia, where it is the most viewership. Most viewed sporting event in UK TV history U.S. industries and sectors is down from year! Industry and technological trends companies making their mark within sports broadcasting are Amazon,,... The EURO Final was the most-watched game in history with 114.4 million viewers tuning in follow sports TV. Of sport video viewers in the industry marked with an asterisk ( * ) are required decision make! 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Watch, and the popularity of the report or request for a country specific report presents key technology and trends! Primary reasons why some fans choose not to go for business owners policymakers! By unlimited users within one corporate location e.g Zers are more likely any! Lasting benefits to student-athletes from sports participation assess companies ' potential for growth Olympics... The rank ORDER is similar also presents key technology and industry trends impacting the theme where %. Analyze and improve the experiences across your employee life cycle, so people. And 61 %, respectively to 55 % who follow sports on TV only... Quarterback Lamar Jackson and the popularity of the Dallas cowboys * ) are required & x27! Average of 28.5 million prime time viewers sports finished 2021 with the retirement of quarterback! Users within one corporate location e.g big stars not playing because of injuries provided with more options stream...
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